Event-related potentials in pragmatic priming

Familiarity or Conceptual Priming: Event-related Potentials in Name Recognition

Recent interest has been drawn to the separate components of recognition memory, as studied by event-related potentials (ERPs). In ERPs, recollection is usually accompanied by a late, parietal positive deflection. An earlier, frontal component has been suggested to be a counterpart, accompanying recognition by familiarity. However, this component, the FN400, has alternatively been suggested to ...

The Role of Event Related Potentials in Pre-Comprehension Processing of Consumers to Marketing Logos

Background: In human behavior study, by peering directly into the brain and assessing distinct patterns, evoked neurons and neuron spike can be more understandable by taking advantages of accurate brain analysis. Objectives: We investigated the role of Event Related Potentials (ERPs) in pre-comprehension processing of consumers to marketing logos.. Materials & Methods: In the framework of an ...

1 Event Related Potentials

Event - Related Potentials

11 Electroencephalography is one of the most popular psychophysiological methods in clinical and 12 preclinical research and provides a recording that reflects the global electrical activity of the 13 brain – the EEG. A limitation of the EEG is that it represents the summation of all the electrical 14 activity at a given moment in time, making it difficult to isolate the activity associated wit...

Event-Related Potentials

Electromagnetic activity is generated by neurons in the cerebral cortex and subcortical structures of the brain. Neurons generally differ from other cell types of the body by being specialized for the reception, integration, and conduction of excited states. The shape of the neuron is related to its specialized function. Two types of branching extension of the cell body, the dendrite and the ax...